By
Alam Qureshi
If you are an entrepreneur with a booming business, franchising
could take your business to the next level. Franchising does not always
offer any straight forward guarantees. However, if done right the
benefits far outweigh the disadvantages. If you want to throw open your
doors and turn your business into a household name, here are 4 smart
things you should consider before you pursue.
Product Recall
Great things usually have humble beginnings. But that does not mean that you can start a franchise without gaining some recognition for your business first. You must have built a name for yourself locally before trying to market your business nationally or even internationally.
People, who purchase the rights to sell a product or service, want something that people are already familiar with and not something they have to huff, puff and convince people to patronize.
Where is Your Competition?
If you want to sell a franchise, you should zone into areas where there is little competition. If your franchise is to spread quickly like wildfire, it helps for you to work with franchisees in locations that are not under the might and rule of other franchises that sell similar products or services.
A Network of Suppliers
If you are going to sell replicas of your business to other people, you need to unearth a crack team of suppliers who understand your brand ideals and who are always on hand to offer the best prices for you and your franchisees. If you work with different suppliers, their interpretation of your franchising system will be different and it would definitely cost you more. A system should be in place before a franchise agreement. Franchisees just need to sign up and follow a laid down set of rules and regulations rather than rack their heads on how to make the most out of the business.
Marketing Support
Do you have the machinery to offer ongoing support? Franchising is not all about collecting money and allowing people figure out how to run an extension of your business. You need to offer valued assistance towards every franchise location to ensure that the franchisees are not stuck in rut.
This might require you boosting your staff numbers in order not to disturb the daily running of the parent company. The support people are to be on hand to answer questions and offer assistance in procuring supplies, training franchisees and much more.
This might prove to be a daunting task in the beginning. But it is all worth it in the end because it accelerates sales for your franchise and this in turn allows you to jack up your fees if need be.
Product Recall
Great things usually have humble beginnings. But that does not mean that you can start a franchise without gaining some recognition for your business first. You must have built a name for yourself locally before trying to market your business nationally or even internationally.
People, who purchase the rights to sell a product or service, want something that people are already familiar with and not something they have to huff, puff and convince people to patronize.
Where is Your Competition?
If you want to sell a franchise, you should zone into areas where there is little competition. If your franchise is to spread quickly like wildfire, it helps for you to work with franchisees in locations that are not under the might and rule of other franchises that sell similar products or services.
A Network of Suppliers
If you are going to sell replicas of your business to other people, you need to unearth a crack team of suppliers who understand your brand ideals and who are always on hand to offer the best prices for you and your franchisees. If you work with different suppliers, their interpretation of your franchising system will be different and it would definitely cost you more. A system should be in place before a franchise agreement. Franchisees just need to sign up and follow a laid down set of rules and regulations rather than rack their heads on how to make the most out of the business.
Marketing Support
Do you have the machinery to offer ongoing support? Franchising is not all about collecting money and allowing people figure out how to run an extension of your business. You need to offer valued assistance towards every franchise location to ensure that the franchisees are not stuck in rut.
This might require you boosting your staff numbers in order not to disturb the daily running of the parent company. The support people are to be on hand to answer questions and offer assistance in procuring supplies, training franchisees and much more.
This might prove to be a daunting task in the beginning. But it is all worth it in the end because it accelerates sales for your franchise and this in turn allows you to jack up your fees if need be.
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